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Skift Research Skift News Skift Live Airline Weekly Skift Meetings Daily Lodging Report Reports Latest Reports How Technology and AI are Transforming Airline Revenue Management A Deep Dive into Google Travel Part III: Hotel Distribution From East to West Tying the Knot Abroad: Market Sizing Indian Wedding Tourism The Opportunity for Long-Haul, Low-Cost Airlines See All Reports Sectors Tourism Technology Hospitality Consumer Habits See All Sectors Skift Research Access exclusive travel research, data insights, and surveys Subscribe Now Hotel Tech Benchmark Travel Health Index Skift Travel 200 Subscribe search person Login New Research Just Published Airlines How Technology and AI are Transforming Airline Revenue Management May 2024 The airline industry is on the brink of a technology revolution that will bring both challenges and opportunities. Despite the obstacles, executives are preparing themselves for a future where technology will play a pivotal role in enhancing profitability through process efficiencies, particularly within the revenue management function. Latest Reports Skift Travel Health Index Skift Travel Health Index: March 2024 Highlights April 2024 Online Travel A Deep Dive into Google Travel Part III: Hotel Distribution From East to West April 2024 Consumer Habits Tying the Knot Abroad: Market Sizing Indian Wedding Tourism April 2024 Airlines The Opportunity for Long-Haul, Low-Cost Airlines April 2024 See more reports Free Access Will Hotel Pricing Strength Continue into 2024? As we enter 2024, where inflation growth is expected to further ease off and we largely move away from Covid-era economic trends, the big question in the hotel industry remains: will pricing strength continue into 2024? Download for Free Skift Travel 200 by Sector The Skift Travel 200 combines the financial performance of nearly 200 travel companies worth more than a trillion dollars into a single number. The ST200 makes it easy to track travel industry performance for the first time ever. Learn more about the ST200 by reading our full methodology . View by Sector Accommodations Airlines Travel Tech Cruise and Tours Ground Transport Most Read This Month Exploring Gen Z and Millennial Travel Habits Millennials and Gen Z are steering travel trends with a focus on technology, sustainability, and a quest for distinctive and meaningful experiences. View Hotel Tech Benchmark: Payment Solutions 2023 The pandemic accelerated the shift to digital and alternative payments. To capitalize on this, hoteliers should modernize their payment tech stack to offer seamless integration and diverse payment options for increased bookings, higher-value reservations, and improved guest satisfaction. View Skift Research Global Travel Outlook 2024 2024 will be the year that the travel industry fully transitions from catch-up to true growth above pre-pandemic levels. Without revenge travel as a tailwind we expect a more normal growth trajectory for the travel industry this year. View Navigating Q4 2023: Analysing the Value of Travel Credit Cards in the U.S. Younger Demographics Drive Growth in U.S. Travel Credit Card Market, Bank Brands Dominate View Generative AI’s Impact on Travel Generative AI is poised to transform the travel industry. True, there’s plenty of hype out there with little substance to back it up. But even after Skift Research separates the chaff from the wheat, we find that a multi-billion dollar opportunity still remains. View The Past, Present, and Future of Online Travel The golden era of Booking and Expedia is facing challenges of slowing growth and increased competition, prompting a fierce battle for market share through innovation and expansion efforts amid a changing landscape. View Skift Research – McKinseyCo. The Promise of Travel in the Age of AI This new report in collaboration with McKinseyCo. is intended to inspire travel companies to reimagine their businesses, raise the industry’s aspirations, and unlock long-term stability and growth through the use of AI. Download the report Skift Travel Health Index August 2023 Highlights Skift Travel Health Index show_chart Find out how the travel industry is performing across the globe. 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